Typography 2

Here is another example of a creative typography advertisement. Though it is plane the color contrasts and the different use of size and width of the lettering really shows an effective message that Smoking does reduce weight. By showing the word "smoking" in a bolder thicker type and then slowly reducing the bold style of the words until the word "weight" is in skinny type of typing, it conveys the message of what can slowly change if someone was to quit smoking. Its simple with all the same font, but very effective through the use of very contradictory colors as well as the thickness of the lettering.