I found this advertisement for a Vodafone advertisement. This is the type of phone service i had when I was overseas so I actually saw a number of vodafone ads but none as eye catching as this. I picked it because we are really focusing on typography in advertising and i thought that this was a perfect example. Though I'm not sure what text style it is, the entire picture is made up of the same font just in different colors and directions. In my eyes, this ad is saying that you can use this phone service to do whatever you what to do and say what ever you want to say. While focusing on the company in Sydney. By using text as the visual make up of the picture its telling the viewer that they can talk more about all the things they did in Sydney, Australia.
1 comment:
Great use of letter forms as art. A very creative example of type. Good comments.
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