Color in Design

Commercial products in this day and age need to find specific ways to identify and separate themselves from the other competitors. Often times one of the most effective ways to bring attention to your brand or company in advertisements is through the use of color. In this picture is an example of what I think is a really good use of color. Even though this ipod apple advertisement is only made up of basically three colors (for example yellow, black, and white) they are all bright and eye catching. The colors are more of a flat color of pink green and yellow so its not too bright but bright enough to catch someones attention. The use of the black person on the brighter background really helps contrast the two light and dark pallets but yet still brings focus to the actual point of the advertisement by using white to bring the last attention of your eye to the ipod/ product! I think that the colors are very effective as well because these bright colors to me, give me a sense of happiness which is what i would then associate with the Apple product. Also, the use of the black on the dancing people makes the viewer focus on that person and really absorb that this product can be a fun and useful product. Though they are simple colors they are all balanced equally on the advertisement as to allow your eye to really absorb everything the ad is trying to convey.